{"id":415,"date":"2010-07-24T12:37:48","date_gmt":"2010-07-24T11:37:48","guid":{"rendered":"http:\/\/www.housetoastonish.com\/?p=415"},"modified":"2010-07-24T12:37:48","modified_gmt":"2010-07-24T11:37:48","slug":"number-1s-of-2010-18-july-2010","status":"publish","type":"post","link":"https:\/\/www.housetoastonish.com\/?p=415","title":{"rendered":"Number 1s of 2010 – 18 July 2010"},"content":{"rendered":"

Just as I predicted last week, the JLS single “The Club Is Alive” flared out embarrassingly quickly. \u00a0After entering at number 1 on 11 July, it crashed to number 7 the following week. To be fair, the midweek charts show it hanging on in the bottom end of the top 10, so it’s not going to plummet straight out of the charts. \u00a0Even so, it’s an anomaly in the current charts – not many number one singles still get there solely on the strength of hardcore fans who bought the record in the first few days. \u00a0Despite the turnover of number 1 singles, which has been fairly high this year, most of them stick around for a reasonable time.<\/p>\n

As it happens, it’s a fairly quiet period for new releases. \u00a0That means the collapse in JLS’s sales has benefitted a single which has been on the chart for 7 weeks.<\/p>\n

<\/embed><\/object><\/p>\n

“Airplanes” by B.o.B. featuring Hayley Williams<\/strong> entered at number 23 in June as an album track download. \u00a0Curiously, the album itself isn’t actually selling especially well – people seem to be cherrypicking this track instead. \u00a0It hovered around the twenties for a few weeks and then started climbing to the top 10 once the video came out. \u00a0(Which goes to show that they still make a difference.)<\/p>\n

This is B.o.B.’s second UK hit, following “Nothin’ On You”<\/a>, which also made number one in May. \u00a0That’s a pretty strong start to his career over here – especially considering that he hasn’t even charted before as a guest artist on somebody else’s record. \u00a0Presumably the album sales will come along in due course, but for the moment, it seems a fair bet that this track is selling on its own merits rather than because of an in-built fan base.<\/p>\n

Hayley Williams is the lead singer of Paramore, a band from Tennessee hovering somewhere between rock and power pop. \u00a0They’ve been around for five years. \u00a0Their last album “Brand New Eyes” reached number 1 in the album chart, but they’ve never really had a breakthrough hit single, even though they certainly know how to write a tune. \u00a0The lyrics could stand to be subtler, but hell, that’s never stopped a lot of bands. \u00a0To be fair, they haven’t exactly had an extensive marketing push behind them in this country. \u00a0They’ve had five UK hits, the biggest being last year’s “Ignorance”, which made number 14.<\/p>\n

<\/embed><\/object><\/p>\n

As you can probably see, she’s not an obvious collaborator for a rapper, but spreading her wings – and raising her profile – is probably a smart move. \u00a0The UK record company only promoted two singles from Paramore’s current album – “Ignorance” and “The Only Exception”<\/a>. \u00a0Since videos do exist for some of the other tracks (such as “Brick By Boring Brick”<\/a>), I wouldn’t be altogether surprised to see them have another go at re-promoting the album.<\/p>\n

In an unusually light week for new releases, there are only four new entries on the chart…<\/p>\n