{"id":448,"date":"2010-08-14T15:03:30","date_gmt":"2010-08-14T14:03:30","guid":{"rendered":"http:\/\/www.housetoastonish.com\/?p=448"},"modified":"2010-08-14T15:03:30","modified_gmt":"2010-08-14T14:03:30","slug":"number-1s-8-august-2010","status":"publish","type":"post","link":"https:\/\/www.housetoastonish.com\/?p=448","title":{"rendered":"Number 1s &#8211; 8 August 2010"},"content":{"rendered":"<p>A quiet summer for new singles seems to be leaving the way clear for a number of tracks with pre-release hype to trade the number 1 slot before rapidly flaring out. \u00a0&#8220;All Time Low&#8221; by the Wanted, with first week sales bolstered by the obligatory promotional tour targetting teenage girls, dropped to number 5 in its second week &#8211; not exactly a ringing endorsement of its broad appeal.<\/p>\n<p>This week&#8217;s number 1 looks to be in a similar vein. \u00a0As the lead single from an album, it has the advantage of pre-release hype on its side (something that doesn&#8217;t work once the album is out, and the track is available for download while it&#8217;s being promoted). \u00a0And according to the midweek charts, it will be dropping to number four tomorrow. \u00a0Perhaps lower.<\/p>\n<p><!--more-->The single in question is <strong>&#8220;Beautiful Monster&#8221; by Ne-Yo<\/strong>.<\/p>\n<p><object classid=\"clsid:d27cdb6e-ae6d-11cf-96b8-444553540000\" width=\"560\" height=\"340\" codebase=\"http:\/\/download.macromedia.com\/pub\/shockwave\/cabs\/flash\/swflash.cab#version=6,0,40,0\"><param name=\"allowFullScreen\" value=\"true\" \/><param name=\"allowscriptaccess\" value=\"always\" \/><param name=\"src\" value=\"http:\/\/www.youtube.com\/v\/2J2dwFVZHsY?fs=1&amp;hl=en_US\" \/><param name=\"allowfullscreen\" value=\"true\" \/><embed type=\"application\/x-shockwave-flash\" width=\"560\" height=\"340\" src=\"http:\/\/www.youtube.com\/v\/2J2dwFVZHsY?fs=1&amp;hl=en_US\" allowscriptaccess=\"always\" allowfullscreen=\"true\"><\/embed><\/object><\/p>\n<p>One of those competent but instantly forgettable records that I can stare at for a week without identifying any features worthy of comment. \u00a0I can only assume that either there&#8217;s a lot of Ne-Yo fans out there who&#8217;ve been on tenterhooks for his first single as a lead artist since 2008, or there really is a massive demand right now for Yet More Of This Sort Of Thing. \u00a0The fact that it&#8217;s dropping out of the top three in its second week tends to suggest the former.<\/p>\n<p>This is Ne-Yo&#8217;s seventh UK hit as a lead artist &#8211; if you count his featured artist credits, he gets up to ten. \u00a0It&#8217;s his third number 1, following <a href=\"http:\/\/www.youtube.com\/watch?v=IxszlJppRQI&amp;feature=av2e\" target=\"_blank\">&#8220;So Sick&#8221;<\/a> in 2006 \u00a0(hey, remember when everyone was doing videos in letterbox format with landscapes in the background?), and <a href=\"http:\/\/www.youtube.com\/watch?v=z_aC5xPQ2f4&amp;feature=av2e\" target=\"_blank\">&#8220;Closer&#8221;<\/a> in 2008. \u00a0Both of which, for my money, were much better singles, and certainly more memorable ones.<\/p>\n<p>Anyhow. \u00a0It&#8217;s another very quiet week for new releases, with only three other singles making the chart.<\/p>\n<ul>\n<li><strong><a href=\"http:\/\/www.youtube.com\/watch?v=VixHstHvg8E\" target=\"_blank\">&#8220;Choices&#8221; by the Hoosiers<\/a><\/strong> at number 11. \u00a0The Hoosiers are a self-consciously quirky power pop trio who had three hits in 2007\/8, and after an extended gap, this is the lead single from their second album. \u00a0They&#8217;ve discovered an 80s influence and have made a video that has absolutely nothing whatsoever to do with the song (which, you&#8217;ll be surprised to hear, has nothing to do with making adverts in Japan and fighting ninjas). \u00a0Unfortunately it&#8217;s not embeddable, but oh well. \u00a0The song itself is really growing on me. \u00a0Their biggest hit remains &#8220;Goodbye Mr A&#8221;, which reached number 4 in 2007 despite being a song about how Steve Ditko&#8217;s creator-owned work was relatively unsuccessful due to its somewhat preachy qualities. \u00a0You think I&#8217;m kidding? \u00a0I&#8217;m not kidding.<\/li>\n<p><object classid=\"clsid:d27cdb6e-ae6d-11cf-96b8-444553540000\" width=\"320\" height=\"240\" codebase=\"http:\/\/download.macromedia.com\/pub\/shockwave\/cabs\/flash\/swflash.cab#version=6,0,40,0\"><param name=\"allowFullScreen\" value=\"true\" \/><param name=\"allowScriptAccess\" value=\"always\" \/><param name=\"src\" value=\"http:\/\/www.dailymotion.com\/swf\/video\/x2xs86?background=%23171D1B&amp;foreground=%23F7FFFD&amp;highlight=%23FFC300&amp;autoPlay=0&amp;defaultSubtitle=0&amp;hideInfos=0&amp;width=320&amp;additionalInfos=0\" \/><param name=\"allowfullscreen\" value=\"true\" \/><embed type=\"application\/x-shockwave-flash\" width=\"320\" height=\"240\" src=\"http:\/\/www.dailymotion.com\/swf\/video\/x2xs86?background=%23171D1B&amp;foreground=%23F7FFFD&amp;highlight=%23FFC300&amp;autoPlay=0&amp;defaultSubtitle=0&amp;hideInfos=0&amp;width=320&amp;additionalInfos=0\" allowscriptaccess=\"always\" allowfullscreen=\"true\"><\/embed><\/object><br \/>\n<em><\/em><\/p>\n<li><strong>&#8220;Gold Dust&#8221; by DJ Fresh<\/strong> at number 24. \u00a0Top 40 debut for a drum and bass DJ who&#8217;s been around for years, and scraped the lower end of the top 75 a few times circa 2003. \u00a0He&#8217;s British, but try telling the video director that.<\/li>\n<\/ul>\n<p><object classid=\"clsid:d27cdb6e-ae6d-11cf-96b8-444553540000\" width=\"560\" height=\"340\" codebase=\"http:\/\/download.macromedia.com\/pub\/shockwave\/cabs\/flash\/swflash.cab#version=6,0,40,0\"><param name=\"allowFullScreen\" value=\"true\" \/><param name=\"allowscriptaccess\" value=\"always\" \/><param name=\"src\" value=\"http:\/\/www.youtube.com\/v\/RNuUgbUzM8U?fs=1&amp;hl=en_US\" \/><param name=\"allowfullscreen\" value=\"true\" \/><embed type=\"application\/x-shockwave-flash\" width=\"560\" height=\"340\" src=\"http:\/\/www.youtube.com\/v\/RNuUgbUzM8U?fs=1&amp;hl=en_US\" allowscriptaccess=\"always\" allowfullscreen=\"true\"><\/embed><\/object><\/p>\n<ul>\n<li>And finally, <strong>&#8220;Oh No&#8221; by Marina and the Diamonds<\/strong> at number 38 &#8211; her third and smallest hit. \u00a0Melodramatic to put it mildly, but it&#8217;s a got a great chorus. \u00a0Not sure about the dayglow video at all.<\/li>\n<\/ul>\n<p><object width=\"560\" height=\"340\"><param name=\"movie\" value=\"http:\/\/www.youtube.com\/v\/Cr-SqRWImmI?fs=1&amp;hl=en_US\"><\/param><param name=\"allowFullScreen\" value=\"true\"><\/param><param name=\"allowscriptaccess\" value=\"always\"><\/param><embed src=\"http:\/\/www.youtube.com\/v\/Cr-SqRWImmI?fs=1&amp;hl=en_US\" type=\"application\/x-shockwave-flash\" allowscriptaccess=\"always\" allowfullscreen=\"true\" width=\"560\" height=\"340\"><\/embed><\/object><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A quiet summer for new singles seems to be leaving the way clear for a number of tracks with pre-release hype to trade the number 1 slot before rapidly flaring out. \u00a0&#8220;All Time Low&#8221; by the Wanted, with first week sales bolstered by the obligatory promotional tour targetting teenage girls, dropped to number 5 in [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[22],"tags":[],"class_list":["post-448","post","type-post","status-publish","format-standard","hentry","category-music"],"_links":{"self":[{"href":"https:\/\/www.housetoastonish.com\/index.php?rest_route=\/wp\/v2\/posts\/448","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.housetoastonish.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.housetoastonish.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.housetoastonish.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.housetoastonish.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=448"}],"version-history":[{"count":2,"href":"https:\/\/www.housetoastonish.com\/index.php?rest_route=\/wp\/v2\/posts\/448\/revisions"}],"predecessor-version":[{"id":450,"href":"https:\/\/www.housetoastonish.com\/index.php?rest_route=\/wp\/v2\/posts\/448\/revisions\/450"}],"wp:attachment":[{"href":"https:\/\/www.housetoastonish.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=448"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.housetoastonish.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=448"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.housetoastonish.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=448"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}