Last week, Lady Gaga released a single on Friday afternoon, it entered at number 3 on the strength of a day and a half’s sales, and I confidently predicted that it would climb to the top in its first full week of release. \u00a0Well, so much for that idea.<\/p>\n
As it turns out, what seems to have happened is that the hardcore Lady Gaga fans – of whom there are apparently quite a lot – ran out and bought the single in the first few days, but it’s taking longer to catch on with a wider audience. \u00a0This shouldn’t actually have come as a surprise, since she has a track record of releasing singles that took a while to catch on before climbing to the top. \u00a0Perhaps “Born This Way”<\/a> will be the same. \u00a0(I wasn’t sold on it at first, but it’s certainly growing on me.)<\/p>\n Regardless, the upshot is that although she was number one in the Wednesday midweek chart, Lady Gaga didn’t sustain her sales over the course of a second week, and Jessie J’s “Price Tag”<\/a> outsold her again. \u00a0At time of writing, “Born This Way” has dropped to 9 on the iTunes chart, while “Price Tag” continues to sell.<\/p>\n But neither of those singles is this week’s number one. \u00a0Unexpectedly, this is.<\/p>\n