{"id":897,"date":"2011-06-28T20:10:51","date_gmt":"2011-06-28T19:10:51","guid":{"rendered":"http:\/\/www.housetoastonish.com\/?p=897"},"modified":"2011-06-28T20:10:51","modified_gmt":"2011-06-28T19:10:51","slug":"thought-for-the-day-digital-sales","status":"publish","type":"post","link":"https:\/\/www.housetoastonish.com\/?p=897","title":{"rendered":"Thought for the day: digital sales"},"content":{"rendered":"

In the comments thread for the previous post, somebody asked whether DC’s new “day and date” policy would make the sales chart meaningless.<\/p>\n

A fair question – we won’t have access to the digital sales figures, and like any other distribution channel, they could make a big difference to the overall picture.<\/p>\n

But (via Bleeding Cool)<\/a> we do<\/em> know roughly how many digital comics DC are selling right now – because Dan DiDio has been telling retailers at their promotional roadshows.<\/p>\n

As of now, DC’s print comics outsell digital by a factor of …<\/p>\n

…630 to one.<\/p>\n

Now obviously things will change when the entire line goes day and date. \u00a0At the moment, DC’s digital store is mainly a back catalogue operation. \u00a0Books they added to the store on 22 June 2011 include: the Amazons Attack<\/em> miniseries from 2007, the first arc of Secret Six<\/em>, some old Gotham Central<\/em> and the first two issues of Camelot 3000<\/em>. \u00a0There’s some more recent stuff too like Batman and Robin<\/em> #19, but even that came out in January.<\/p>\n

(And there’s no easy way of filtering out the “new” new comics from the archive, by the way – they’ll have<\/em> to change that before September.)<\/p>\n

So I’ve no doubt that digital sales will shoot up in September when the product range improves. \u00a0But it’s going to be a long while before it overturns a 630:1 print to digital ratio. \u00a0You’re not going to get that many new customers buying four dollar comics on an iPad, and you’re not going to get a sudden flood of print customers deserting for digital. \u00a0Not in the short term, anyway.<\/p>\n","protected":false},"excerpt":{"rendered":"

In the comments thread for the previous post, somebody asked whether DC’s new “day and date” policy would make the sales chart meaningless. A fair question – we won’t have access to the digital sales figures, and like any other distribution channel, they could make a big difference to the overall picture. But (via Bleeding […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-897","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/www.housetoastonish.com\/index.php?rest_route=\/wp\/v2\/posts\/897","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.housetoastonish.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.housetoastonish.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.housetoastonish.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.housetoastonish.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=897"}],"version-history":[{"count":2,"href":"https:\/\/www.housetoastonish.com\/index.php?rest_route=\/wp\/v2\/posts\/897\/revisions"}],"predecessor-version":[{"id":899,"href":"https:\/\/www.housetoastonish.com\/index.php?rest_route=\/wp\/v2\/posts\/897\/revisions\/899"}],"wp:attachment":[{"href":"https:\/\/www.housetoastonish.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=897"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.housetoastonish.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=897"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.housetoastonish.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=897"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}